The IWD Quality Guarantee
1. All code is written by hand. No program can write code like a thinking human being - at least, not yet. No thinking person would ever, intentionally, cook up the convoluted mess normally generated by a program like Dreamweaver.
2. All presentational markup is valid XHTML 1.0 strict and CSS 2.0. Your site's code will be clear, concise and thoroughly documented to insure that it will be easy to understand and update in the future.
3. All code will validate 100% with Tidy and Open SP. The easiest way to check the code's validity is to use the Firefox browser, with the HTML Validator plug-in. It makes validation simple and seamless.
4. All pages will be cross-browser compatible with Internet Explorer 6 and 7, Firefox 2.0, Netscape 9, Opera 9 and Flock 1.0. With good code, these browsers will display almost any web page identically, with very few exceptions.
5. Development is never carried out on live sites. All phases of production are performed on a local server and only uploaded and installed after being thoroughly tested offline.
6. Frames and iframes will not be used, except to separate advertising from content. This is due to the fact that search engines don't properly index pages with frames or iframes. They see frame contents as separate, independent documents (because they are) and will not index them as part of the parent page in which they appear. Most benefits associated with using frames can be achieved with CSS.
7. Tables will only be used to present tabular data on a web page. They will never be used to form the structure of a page. The power and flexibility of XHTML and CSS requires table-less design to be fully realized.
8. When Adobe Flash is used, alternate content is vital. Not all users want to install the Flash plug-in and, more importantly, search engines cannot read Flash content. So, providing alternate text content is extremely important.
9. Javascript will be used judiciously and Active X controls are strongly discouraged. This is due to the fact that Internet Explorer now has a very intimidating warning that appears any time an Active X control is initiated. The warning is annoying and intimidating for most users. When used, all javascript is guaranteed to degrade to well-formed XHTML.
10. All pages produced will be properly punctuated and free of spelling errors. However, it is common practice to use textual content that isn't really grammatically correct, in order to insure a smooth rhythm and cadence. Web sites are about communication, not punctuation and grammar. So, we will do well to break even strict grammar rules in order to increase the power and viability of the site's message and connect with the site's users on a more visceral level.